Email Copy
KAK Art & Designs #1
Client:
Katherine Klimitas is the owner of KAK Art & Designs. She paints custom watercolor pet portraits and sells unique wild animal products on Etsy (mugs, pillows, blankets, trivets, and more).
Challenge:
Katherine is hosting an art show in November and asked her email list for help with the title.
The goal is for readers to click through and submit ideas through a Google Form.
Tone:
Friendly, positive, conversational
Solution & Strategy:
The copy is warm and conversational (her brand voice) but also conveys urgency because of the tight turnaround. The email was sent on a Friday with a Monday night submission deadline.
I kept the headline straightforward and focused on the main benefit to readers, included an hourglass emoji to emphasize the time crunch, and included an attention-grabbing call-to-action button.
The result? More than 90 entries in 3 days!
Subject: Rachel, I need your opinion
Snippet: Just 1 question
KAK Art & Designs #2
Client:
Katherine Klimitas is the owner of KAK Art & Designs. She paints custom watercolor pet portraits and sells unique wild animal products on Etsy (mugs, pillows, blankets, trivets, and more).
Challenge:
Katherine’s Etsy sales have dropped, so she wants to send newsletters to her subscriber list twice a month to keep them engaged and build relationships.
The main goal is for subscribers to click through the email and purchase products.
Tone:
Friendly, positive, conversational
Solution & Strategy:
This newsletter spotlights one of Katherine’s newest umbrella designs. The call-to-action is Shop Umbrellas Now to drive sales.
The copy is warm and conversational in her brand voice, drawing her readers in with a short story about festival season. I included the five bird designs in a bulleted list and closed with the call-to-action.
Katherine’s April newsletters resulted in a 4x increase in Etsy sales month-over-month!
Subject: The one thing you need for Jazz Fest
Snippet: Umbrellas are here, but not for long ☂️
