Stephanie Yves Photography

Client:

Stephanie Yves Photography is a Western microwedding and elopement photographer.

Challenge:

Stephanie’s website copy needed a refresh during her rebrand. Her goal is to book a full schedule of intimate weddings & elopements in scenic destinations throughout the West and Southwest.

Tone:

Free-spirited, luxurious, dramatic, edgy, unconventional

Solution & Strategy:

I collaborated with brand designer Karima Creative to showcase the superior client experience Stephanie provides for couples. I weaved personable, relatable copy throughout the site that tells her story and helps couples see her as the wedding photographer they need.

The headline Epic Wedding Moments for Adventurous Couples speaks to Stephanie’s target market, and the Book Now button above the fold gives readers an opportunity to act right away. Body copy is edgy and unconventional, matching her desired tone.