Lead Magnet + Welcome Emails
Melanie Birky
Client:
Melanie Birky is a faith-based life coach for women.
Challenge:
Melanie wants to increase enrollment in her group coaching program, Journey to Personal Freedom. But the bigger challenge is she needs to attract women who are the right fit to the program - high-achieving entrepreneurs who still feel disconnected from themselves.
Tone:
Warm, friendly, gentle, compassionate, honest, authentic. Priority: make her people feel safe.
Solution & Strategy:
To attract more right-fit clients, I helped Melanie with all aspects of her lead magnet, a 4-part guided video series called the Change the Relationship with Yourself Challenge. I gave her feedback on the flow of the videos and wrote the series of emails people received when they opted in from the landing page (designed by KTU Designs).
Putting these emails in place was critical to help Melanie’s new subscribers feel nurtured & connected to her right away (and tell them exactly how her program could help them slow down & regain their peace).
Want to read the whole sequence I wrote? Click the email image below to check it out! [A Google doc will open].
“After working with Rachel, I know exactly where to send people — a lead magnet I boldly share!
Now I feel aligned & confident because I know I have a system that brings people in and warms them up with the real, genuine me … The time saved & mental clarity I gained was well worth it for me and my clients!”
Sports Spectrum (Spec)
Client:
SportsSpectrum.com is where sports and faith connect. Founded in 1985, the organization produces a quarterly magazine and free podcasts, devotionals and online content for sports fans who believe in Jesus or are curious about Jesus.
Challenge:
Sports Spectrum wants to increase signups for its 10-day devotional series written by pro athletes. The brand’s target audience is women and men ages 30-60 who lead busy family lives taking kids to school and extracurriculars. They like sports but also prioritize spirituality and finding role models who aren’t shy about their faith.
Tone:
Sincere, supportive, uplifting
Solution & Strategy:
I wrote and designed spec pieces for Sports Spectrum to reach this marketing goal - a lead magnet and welcome email.
The body copy is benefit-driven, telling the target audience that they’ll receive 10 days of devotionals to launch their family prayer life to new heights. A clear, specific call-to-action button Get the Devotionals lets them know exactly what will happen when they enter their first name and email address.
A welcome email delivers the devotionals, warmly welcomes prospects, and shows subscribers how to use the devotionals in their life. Subject - Your Free Gift is Here! Snippet - Open for your 10 devotionals
[Click the images for a better view].
